SEO Scorecard
Track these metrics monthly after the first 28-day baseline is available.
Search Metrics
- indexed pages
- search impressions
- search clicks
- CTR
- average position
- top queries
- top landing pages
- branded vs non-branded traffic
Developer Engagement
- GitHub repository clicks
- stars
- forks
- clones
- contributors
- visits to tool pages
- visits to prompt and template pages
Organization Engagement
- visits to governance pages
- visits to audience landing pages
- visits to MCP approval policy
- visits to team rollout guide
- visits to tool evaluation template
- internal-fork-oriented traffic signals
Content Quality
- pages lacking unique descriptions
- pages lacking sources where required
- pages marked
Needs verification - broken links
- stale verification dates
- orphan pages
- low-engagement pages with strategic importance
Suggested Review Cadence
- monthly: search and engagement
- quarterly: metadata refresh, stale verification review, topic-map update