90-Day SEO Roadmap
Days 1-14: Technical Foundation
| Task | Owner | Priority | Effort | Expected outcome | Dependency | Measurement |
|---|---|---|---|---|---|---|
| Ship metadata, canonicals, sitemap, robots, structured data | Maintainer | High | Medium | crawlable, indexable technical docs | template and script changes | built output and validation pass |
| Document Search Console and analytics setup | Maintainer | High | Small | measurement-ready site | none | setup docs available |
| Add audience landing pages | Maintainer | High | Medium | clearer intent paths | content curation | internal-link engagement |
Days 15-30: High-Intent Content
| Task | Owner | Priority | Effort | Expected outcome | Dependency | Measurement |
|---|---|---|---|---|---|---|
Publish comparison pages for Claude Code vs Codex and Cursor vs Copilot |
Maintainer | High | Medium | stronger comparison-query coverage | topic map | impressions and CTR |
| Expand AGENTS.md and MCP security examples | Maintainer | High | Medium | stronger template and policy coverage | existing config pages | page engagement |
| Improve high-traffic tool intros and related links | Maintainer | Medium | Medium | stronger intent match | metadata layer | lower bounce, more page depth |
Days 31-60: Authority Content
| Task | Owner | Priority | Effort | Expected outcome | Dependency | Measurement |
|---|---|---|---|---|---|---|
| Publish stack-specific guides for Angular and Java/Spring teams | Maintainer | High | Medium | long-tail audience capture | workflow base pages | search impressions |
| Create internal handbook and procurement-focused pages | Maintainer | Medium | Medium | stronger organization search fit | team/leader paths | governance-page visits |
| Start community distribution and backlink outreach | Maintainer | Medium | Medium | referral growth | release and landing pages | referrers and backlinks |
Days 61-90: Measurement and Iteration
| Task | Owner | Priority | Effort | Expected outcome | Dependency | Measurement |
|---|---|---|---|---|---|---|
| Review Search Console query-to-page fit | Maintainer | High | Small | better CTR and page targeting | Search Console setup | CTR trend |
| Refresh stale verification dates and underperforming titles | Maintainer | Medium | Small | stronger trust and search presentation | scorecard baseline | metadata update count |
| Consolidate low-value overlap and add higher-value comparisons | Maintainer | Medium | Medium | better topical clarity | search data | impressions by cluster |